Trigger is your mental health and wellbeing hub.

At Trigger, we believe in the power of books to encourage recovery, healing and ongoing mental wellbeing. Trigger books are innovatively created with mental health recovery, support and balance in mind.
Start your journey with us today.

Trigger founders Adam Shaw & Lauren Callaghan

Bibliotherapy by TriggerHub has now ascended to become the number 1 choice for mental health recovery and support across the world. TriggerHub has manifested and elevated bibliotherapy into one of the most effective Pillars of recovery for mental health and wellbeing. We enable accessible, affordable, and PROVEN recovery for millions worldwide. TriggerHub has invested over £5 million developing our innovative collection of user-friendly books is the first mental health organization of its kind. We are bringing mental health recovery and wellbeing balance to millions of people around the world through the power of our books.

We have built a first-class resource of books that are curated, produced and published in-house to create a unique collection of mental health and wellbeing titles unrivalled in quality and selection.  We work with experts, psychologists, doctors and coaches to produce our books, but we also work with real people who are looking to share their stories to reach out to others and provide hope, understanding and compassion. These brave authors also aim to raise awareness of the “human” face of mental health and its impact on everyday lives. 

Founder Adam Shaw, a mental health advocate and philanthropist, set up the company alongside clinical psychologist Lauren Callaghan, after experiencing his own mental health recovery.

Originally, their aim was to publish books providing advice and support to anyone who was struggling, by sharing inspirational stories from those who have lived through challenging experiences, combined with expert advice on practical recovery techniques.

Since then, it has evolved; Trigger’s publishing arm has expanded to produce books on a wide range of topics surrounding mental health and wellbeing…

But our mission doesn’t stop at content creation.

At Trigger, our vision is simple – we want to provide you with THE hub that enables you to nurture yourself. We hope to provide everything you need in order to manage your mental wellness and keep yourself on track, or even assist your mental health recovery. It’s your definitive toolkit, all in one place. However, we also signpost to other excellent organisations, should you ever find yourself in a moment of crisis.

On our site, you will find:

  • Hundreds of carefully curated books to help you, or a loved one, with mental health recovery
  • Useful articles in our Resources section from advocates, survivors and clinical experts, on a wide range of conditions and topics
  • Entertaining and uplifting videos and blog posts to boost your mood
  • Soon, we will also be selling Trigger-endorsed products that our clinical team has recommended, to complement your reading. Sign up to our email list to stay connected, and to receive an alert about when the shop is fully stocked.

Storytelling tip from CEO/ Founder & author of OCD, anxiety & Depression

“I guess the best tip I can give is the reason why I wrote the book and then got into publishing. I believe everybody has a story to tell and share with the world. Your story can have the power to reach someone in the world and help influence and positively change someone’s life.

This is what being a human is about, passing on information from our learned experiences to support and help others. This is why Cherish and TriggerHub are so important because they have the power to do just that; for people suffering from mental health issues. I knew that I had a responsibility to tell my story, my journey, and my recovery; I could not just recover in silence; I had an obligation to pass this knowledge on to other sufferers worldwide. So my top tip is to tell your story, no matter what it is, because someone, somewhere in the world, will be grateful you did.”

OCD, Anxiety and Related Depression
Adam Shaw | Dr. Lauren Callaghan

Lauren Callaghan

Lauren Callaghan

TriggerHub is a dedicated, personalized resource for mental health by professionals and those who have experienced poor mental health in some way. Research has shown that bibliotherapy is an effective way of delivering evidence-based treatments to individuals suffering from mental health problems.

By providing high-quality books by experts on a variety of mental health conditions, TriggerHub is giving access to self-help in an affordable, personal and accessible way.

TriggerHub  also shares stories written by people suffering from and surviving mental health problems. One of the strongest indicators of a person’s mental health is connection – positive relationships with others. 

TriggerHub is making this connection possible by giving individuals a platform to talk about their mental health problems, their struggles, their journeys, and their advice on overcoming mental health problems. 

Reading a story that resonates with us makes us feel less alone and more hopeful. So, by creating this place where people can go to find inspiring books, TriggerHub is promoting positive mental health in the global community

Lauren Callaghan
Consultant Clinical Psychologist
CPsychol, AFBPsS, PGDipClinPysch, PGCert, MA (Hons).

However you’re feeling, we can help you to thrive, even in these uncertain times.

Our Partners

Cherish Editions

Cherish Editions is our bespoke highly selective self-publishing service for mental health, wellbeing and inspirational books.

We are experienced in creating and…selling positive , responsible and vital books that work to de-stigmatise the issues around mental health and promote good mental wellbeing.

If you see the Cherish logo next to a book in our store, it was written by an author who paid to publish through us. Our fantastic Cherish authors are an invaluable addition to Trigger’s list; without them, we wouldn’t be able to tell anywhere near as many important stories that need to be told.

Profits from the sale of all Trigger books go to our sister charity, Shawmind, also founded by Adam Shaw and Lauren Callaghan. The charity aims to ensure that everyone has access to mental health resources whenever they need them.


  1. Free ebook with every purchase of a paperback or hardback Trigger* book. All books that are included in our free ebook promise are featured on our ebooks page.**
  2. We will never be beaten on price with any Trigger book and promise to refund the difference if you find the same book available cheaper elsewhere***
  3. Our courageous authors receive a greater share of royalties when you buy direct from our website
  4. And a proportion goes to our global mental health charity:

Finally, thank you for buying from us direct; you’re helping to make a real difference to people’s lives.

* Any book that has a Trigger logo next to it on the product page is a book that we published, i.e., a Trigger book.
** Offer applies only where ebooks are available for Trigger Books. Global copyright restrictions apply
*** Just send us a screen grab or photo of where you’ve seen the book available at a lower price, and we’ll refund the difference. Must be within 14 days of purchase.

© Copyright 2022 Trigger Publishing