Books for mental health

Trigger is your mental health and wellbeing hub.

At Trigger, we believe in the power of books to encourage recovery, healing and ongoing mental wellbeing. Trigger books are innovatively created with mental health recovery and wellbeing in mind. Start your journey with us today.
Trigger founders Adam Shaw & Lauren Callaghan

We are devoted to improving mental health and wellbeing, and helping you to prioritise your mental wellness. The Trigger team is passionate – and compassionate – about mental health. We come from a range of industry backgrounds, but share a genuine desire to continue the conversation around mental and emotional wellbeing.

Founder Adam Shaw, a mental health advocate and philanthropist, set up the company alongside clinical psychologist Lauren Callaghan, after experiencing his own mental health recovery.

Originally, their aim was to publish books providing advice and support to anyone who was struggling, by sharing inspirational stories from those who have lived through challenging experiences, combined with expert advice on practical recovery techniques.

Since then, it has evolved; Trigger’s publishing arm has expanded to produce books on a wide range of topics surrounding mental health and wellbeing…

But our mission doesn’t stop at content creation.

At Trigger, our vision is simple – we want to provide you with THE hub that enables you to nurture yourself. We hope to provide everything you need in order to manage your mental wellness and keep yourself on track, or even assist your mental health recovery. It’s your definitive toolkit, all in one place. However, we also signpost to other excellent organisations, should you ever find yourself in a moment of crisis.

On our site, you will find:

  • Hundreds of carefully curated books to help you, or a loved one, with mental health recovery
  • Useful articles in our Resources section from advocates, survivors and clinical experts, on a wide range of conditions and topics
  • Entertaining and uplifting videos and blog posts to boost your mood
  • Soon, we will also be selling Trigger-endorsed products that our clinical team has recommended, to complement your reading. Sign up to our email list to stay connected, and to receive an alert about when the shop is fully stocked.

However you’re feeling, we can help you to thrive, even in these uncertain times.

Our Partners

Cherish Editions

Cherish Editions is our bespoke highly selective self-publishing service for mental health, wellbeing and inspirational books.

We are experienced in creating and selling positive, responsible and vital books that work to de-stigmatise the issues around mental health and promote good mental wellbeing.

If you see the Cherish logo next to a book in our store, it was written by an author who paid to publish through us. Our fantastic Cherish authors are an invaluable addition to Trigger’s list; without them, we wouldn’t be able to tell anywhere near as many important stories that need to be told.

Profits from the sale of all Trigger books go to our sister charity, Shawmind, also founded by Adam Shaw and Lauren Callaghan. The charity aims to ensure that everyone has access to mental health resources whenever they need them.

Everymind is a partner company of Trigger with a shared mission of opening up the mental health conversation.
Everymind are the mental health champions for businesses and their employees, using technology to normalise workplace mental health conversations. They provide 24/7 mental health support to employees through their mobile-app, as well as using the latest virtual reality technology to provide in-person training workshops and experiences.

Everymind promotes employee happiness and improves productivity while giving businesses peace of mind that they are proactively supporting their employees and mitigating the risk of a work-related mental health crisis.


  1. When you buy a Trigger book direct from us, greater proceeds go to our inspirational authors and a proportion goes to our global mental health charity:
  2. For this reason, we promise to refund the difference if you find a Trigger* book available more cheaply elsewhere within 14 days of purchase.**
  3. We promise to refund the difference if you find a Trigger* book available more cheaply elsewhere within 14 days of purchase.**
  4. Just send us a screen grab or photo of where you’ve seen the book available at a lower price, and we’ll refund the difference.
  5. Finally, thank you for buying from us direct; you’re helping to make a real difference to people’s lives.

*Any book that has a Trigger logo next to it on the product page is a book that we published, i.e., a Trigger book.

**The price promise takes into account the sum total of all discounts applied, including discount codes.

Can we tempt you to stay a little longer?

Here’s 15% off your first purchase…

…And remember, every Trigger book you buy supports our inspirational authors… and every book purchase supports our mental health charity, as well as helping you to nurture your mental wellbeing.

Thank you from the whole team at Trigger, your mental health hub. By shopping with us, you’re making a real difference in people’s lives.